Qualitative research in marketing and management

Research output

Research output per year 1994 1994 1996 1997 1998 1999 2000 2001 2002 2007 2009 2013 2013

• 4 Chapter in edited volume
• 4 Contribution to conference proceedings
• 4 Journal article
• 1 Edited book (editorship)
• 1 More
  • 1 Other scientific publications

Research output per year

Research output per year

Search results

• 1998

  The Interface of Strategy and Diffusion

  Kuester, S., 1998, Proceedings of New Product Diffusion Models Conference, The Wharton School, organized and Cosponsored by Vijay Mahajan, Eitan Muller and Jerry Wind 1998.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1997

  Dimensions and Determinatns of Retaliatory Behavior to New Product Entry

  Kuester, S., 1997, Proceedings of AMA Winter Marketing Educator´s Conference, St. Petersburg Beach, Florida (USA) 1997.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1996

  Retaliatory Behavior of Firms Threatened by Innovations: An Empirical Investigation Using Structural Equation Modeling Competitive Signaling in Emerging Technologies

  Kuester, S., 1996, Proceedings of the INFORMS Maketing Science, 1996 Gainesville, Florida (USA) 1996.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1994

  Marketing Response to Innovative Entrants

  Kuester, S., 1994, Proceedings of the 23rd EMAC Conference, Marketing: Its Dynamics and Challenges Vol. 2 Maastricht (Netherlands). 1994.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings