Research output per year
Research output per year
Project Details
Description
The project shall reveal that a recreation area designed according to humans's evolutionary needs elicits behaviour associated with well-being. The investigations shall be put into an economically relevant context. Key parameters of consumer behaviour will be used to measure the emotional response to the recreation area. The number of puchases will be introduced as measurable quantity. In addition, to describe and to understand the motivational basis for the obeserved consumer behaviour, a qualitative, exploratory approach has been chosen.
Financing body
Oesterreichische Nationalbank (Jubiläumsfonds)
| Status | Finished |
|---|---|
| Effective start/end date | 1/07/02 → 31/07/04 |
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
Research output
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Evolutionäres Design von Verkaufsräumen - Wasser, Pflanzen, Tiere und Sichtschutz als verhaltenssteuernde Gestaltungselemente
Buber, R., Ruso, B. & Gadner, J., 1 Sept 2006, Innovationen in Marketing und Handel. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller, Christoph (ed.). Wien: Linde Verlag, p. 361 - 378Publication: Chapter in book/Conference proceeding › Chapter in edited volume
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The Commodity Vending Machine
Gruber, S., Buber, R., Gadner, J. & Ruso, B., 1 Oct 2006, In: Forum Ware International. 7, 2, p. 32-42Publication: Scientific journal › Journal article › peer-review
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Age and Gender Differences in the Behavioural Response to Discrete Environment Stimuli
Ruso, B., Atzwanger, K., Buber, R., Gadner, J. & Gruber, S., 1 Jul 2004, Proceedings of ISHE Conference. ISHE Conference (ed.). GentPublication: Chapter in book/Conference proceeding › Contribution to conference proceedings