Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches

Activities

Activities per year 1996 1998 1999 1999

• 9 Science to science
• 2 Science to professionals/public

Activities per year

Search results

• Compression and Representation of Market Basket Data

  Thomas Reutterer (Speaker)

  1999

  Activity: Talk or presentation › Science to science

• Applications of adaptive partitioning/permutational testing methodology to market structure and competition analysis

  Christian Buchta (Contributor), Sara Dolnicar (Contributor) & Thomas Reutterer (Contributor)

  1999

  Activity: Talk or presentation › Science to professionals/public

• Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

  Thomas Reutterer (Contributor) & Martin Natter (Contributor)

  1999

  Activity: Talk or presentation › Science to science

• Neuere Methoden zur Segmentierung von Märkten am Beispiel der GfK-Haushaltspaneldaten

  Thomas Reutterer (Speaker)

  1998

  Activity: Talk or presentation › Science to professionals/public

• Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps

  Thomas Reutterer (Speaker)

  1998

  Activity: Talk or presentation › Science to science

• Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

  Thomas Reutterer (Speaker)

  1998

  Activity: Talk or presentation › Science to science

• Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps

  Thomas Reutterer (Speaker)

  1998

  Activity: Talk or presentation › Science to science

• Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches

  Thomas Reutterer (Contributor) & Martin Natter (Contributor)

  1998

  Activity: Talk or presentation › Science to science

• Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

  Thomas Reutterer (Speaker)

  1997

  Activity: Talk or presentation › Science to science

• Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach

  Thomas Reutterer (Speaker)

  1996

  Activity: Talk or presentation › Science to science

• Analyzing Market Segments and Competitive Market Structure from Brand Switching Data

  Thomas Reutterer (Speaker)

  1996

  Activity: Talk or presentation › Science to science