Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches

Reutterer, Thomas (PI - Project head)
Natter, Martin (Researcher)

9 Science to science
2 Science to professionals/public

9 results
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Compression and Representation of Market Basket Data
Thomas Reutterer (Speaker)
1999
Activity: Talk or presentation › Science to science
Market Segmentation and Competitive Analysis: MULTICLUS versus SOM
Thomas Reutterer (Contributor) & Martin Natter (Contributor)
1999
Activity: Talk or presentation › Science to science
Panel-Data Based Competitive Market Structure and Segmentation Analysis Using Self-Organizing Feature Maps
Thomas Reutterer (Speaker)
1998
Activity: Talk or presentation › Science to science
Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps
Thomas Reutterer (Speaker)
1998
Activity: Talk or presentation › Science to science
Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps
Thomas Reutterer (Speaker)
1998
Activity: Talk or presentation › Science to science
Analyzing Competitive Market Structures and Consumer Heterogeneity: A Comparison of Simultaneous Approaches
Thomas Reutterer (Contributor) & Martin Natter (Contributor)
1998
Activity: Talk or presentation › Science to science
Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis
Thomas Reutterer (Speaker)
1997
Activity: Talk or presentation › Science to science
Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach
Thomas Reutterer (Speaker)
1996
Activity: Talk or presentation › Science to science
Analyzing Market Segments and Competitive Market Structure from Brand Switching Data
Thomas Reutterer (Speaker)
1996
Activity: Talk or presentation › Science to science