Analyzing competitive market structures and consumer heterogeneity: a comparison of simultaneous approaches

Research output

Research output per year 1996 1996 1997 1998 1999 2000 2000

• 6 Contribution to conference proceedings
• 1 Book (monograph)
• 1 Chapter in edited volume
• 1 Journal article

Research output per year

Research output per year

Search results

• 1999

  Market Segmentation and Competitive Analysis: MULTICLUS versus SOM

  Reutterer, T. & Natter, M., 1999, Marketing and Competition in the Information Age. Proceedings of the 28th EMAC Conference on CD, Humboldt University, Berlin 1999.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1998

  Combined Market Structure and Segmentation Analysis Based on Brand Choice Data: Overcoming the Limitations of Conventional Techniques with Topologically Ordered Feature Maps

  Reutterer, T., 1998, Proceedings of the 1998 AMA Marketing Exchange Colloquium, Hilton Hotel, Vienna, 402-417 1998.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Competitive Market Structure and Segmentation Analysis with Self-Organizing Feature Maps

  Reutterer, T., 1998, Proceedings of the 27th EMAC Conference. Track 5: Marketing Research, 85-115, Stockholm, Sweden 1998.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1997

  Using Self-Organizing Feature Maps (SOMs) for Simultaneously Performing Positioning and Segmentation Analysis

  Reutterer, T., 1997, Východiská segmentácie trhu - Zborník z medzinárodnej konferencie. Ekonomická univerzita v Bratislave, Slovakia, 92-117, ISBN 80-225-0933-7 1997.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• 1996

  Analyzing Market Segments and Competitive Market Structure from Brand Switching Data

  Reutterer, T., 1996, 9th EMAC/EIASM Colloquium for Doctoral Students in Marketing, Budapest, Hungary 1996.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

• Inferring Competitive Market Structures: Current Methodological Issues and Outline of a Neurocomputing Approach

  Reutterer, T., 1996, Proceedings of the II CEMS Academic Conference. Università Commerciale Luigi Bocconi, Milan, Italy 1996.

  Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings