Activities per year
Project Details
Financing body
Oesterreichische Nationalbank (Jubiläumsfonds)
Description
Only recently, new communication and information technologies have added dramatic new capabilities for rapid and inexpensive customer input at all stages of the product development process. One of the most promising developments is the concept of toolkits for user innovation and design. 'Toolkits for user innovation' assists users in designing a producible custom product for themselves that precisely meets their needs. In this research project, we analyze user interaction with an existing toolkit. Results will enhance our understanding of this important interface and let us draw practical conclusions, too.
| Status | Finished |
|---|---|
| Effective start/end date | 1/10/04 → 1/10/07 |
| Links | http://www.e-and-i.org |
Collaborative partners
- Vienna University of Economics and Business (lead)
- Ludwig-Maximilians-University Munich (Project partner)
Austrian Classification of Fields of Science and Technology (OEFOS)
- 502019 Marketing
- 502052 Business administration
Activities
- 2 Science to science
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Mass Marketing, Segmentation, or Individualization? An Empirical Analysis of Customer Value of Stadard, Segment-Specific and Individualized Products
Franke, N. (Contributor) & Steger, C. (Contributor)
10 Jun 2007 → 12 Jun 2007Activity: Talk or presentation › Science to science
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Toolkits for user innovation and design. An exploration of user interaction and value creation in the watch market
Franke, N. (Speaker)
2004Activity: Talk or presentation › Science to science