The impact of electronic mail on business processes and the relevance of proper English in this context

Project Details


Based on a variety of methods such as interviews, questionnaires, and corpus-based research, the thesis investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, e-mail marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence - or the lack thereof - can still win - or lose - contracts even in the age of electronic communication. The study deals exclusively with native-speaker communication to exclude any distortions deriving from non-native language problems and inaccuracies. Finally, mainstream e-mail guidelines are examined and compared to the way in which they are handled and perceived in real business life.
Effective start/end date1/07/9730/04/02

Austrian Classification of Fields of Science and Technology (OEFOS)

  • 602005 American studies
  • 602