The visual dimension in organizing, organization, and organization research

Project Details


In contemporary society, the increasing availability of visual material that goes hand in hand with new information technologies has revolutionized the usage of ‘visual language’ quantitatively as well as qualitatively. However, this phenomenon has only marginally been addressed in organization and management theory and research so far. In this project, we aim at a better understanding of the role of visual material in the construction and framing of organizational reality, as well as in the constitution of the broader social, cultural, and institutional environment.
Current foci are the institutionalization of novel ideas and visual framing of globally diffusing management concepts, particularly corporate social responsibility (CSR) and sustainability. Methodologically, we aim at developing approaches to better study the impact of visual material on a larger scale, enabling us to transcend the individual image as an analytic unit and generate insights on higher levels of analysis. More generally, the project also aims at establishing and furthering a research agenda in the field of visual organization and management studies. This will be achieved through extensive research collaborations and various community-building activities.

Financing body

Effective start/end date1/01/09 → …

Austrian Classification of Fields of Science and Technology (OEFOS)

  • 506009 Organisation theory