Teaching method "Inverted Classroom" in large-scale courses. An evaluation

WU

The teaching method "Inverted Classroom" is a way to replace the traditional lecture and develop a creative and active learning environment. The LVP Marketing should be redesigned in this sense. Thus, by focusing on collaborative learning and the application of knowledge during the units with personal presence, students should not only achieve better results but also achieve a number of other goals (e.g. increased interest , more engagement or motivation, internalization of concepts, mutual help by peers). In the winter semester 2019/20, the new design will go into the pilot phase and, in the sense of "rapid prototyping", a comprehensive evaluation will take place. This should show to what extent the intended goals are met and identify measures for possible improvements.