Webcare

Status	Active
Effective start/end date	1/02/22 → …

“Mocking people for stupid opinions is not fun. Also it’s bad for business.” From using humour for webcare to polarization
Lutzky, U. & Rundell, M., 2025, In: Discourse, Context & Media. 64
Publication: Scientific journal › Journal article › peer-review

Open Access
From Twitter to X: Studying the effects of Musk’s takeover and rebranding of the social networking platform on webcare practices
Lutzky, U., 2024, Proceedings of the 28th International Conference on Corporate and Marketing Communications: Valuing Diversity in Corporate and Marketing Communications: Towards an Inclusive Corporate and Market Environment. Einwiller, S. & Wahl, I. (eds.). Wien: Selbstverlag, p. 176-180
Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Open Access
“Bravo pour votre incompétence!” Exploring the French-Speaking Customer Service Interactions of Three European Train Operating Companies Online
Lutzky, U. & Ruytenbeek, N., Dec 2024, (E-pub ahead of print) In: Contrastive Pragmatics. p. 1-30 30 p.
Publication: Scientific journal › Journal article › peer-review

Open Access

Project Details