Project Details
| Status | Finished |
|---|---|
| Effective start/end date | 2/03/15 → 21/10/15 |
Collaborative partners
- Vienna University of Economics and Business (lead)
- Österreichischer Verband der Markenartikelindustrie (Project partner)
What a Feeling? Brands - Emotions - Loyalty
- Dickert, Stephan (PI - Project head)
- Kamleitner, Bernadette (PI - Project head)