WU Projects: Using impact communication and social media to increase donor retention and new donor acquisition in charity marketing

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• The role of marketing and social media for blood donors

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor) & Schreier, M. (Contributor)

  15 Dec 2023

  Activity: Talk or presentation › Science to professionals/public

• The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition: A Field Experiment at the Red Cross

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)

  8 Sept 2023

  Activity: Talk or presentation › Science to science

• Bridging research and practice: Promoting communication and collaboration

  Güntürkün, B. P. (Speaker) & Zechmeister, E. (Speaker)

  7 Sept 2023

  Activity: Talk or presentation › Science to professionals/public

• The Effect of Personalized Impact Feedback on Social Media Sharing and New Donor Acquisition

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Schreier, M. (Contributor) & Eberhart, L. (Contributor)

  25 Jun 2022

  Activity: Talk or presentation › Science to science

• Competing for blood: Competitive effects of paid plasma donations on non-paid blood donations

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Eberhart, L. (Contributor) & Reifetshammer, L. (Contributor)

  15 Sept 2021 → 17 Sept 2021

  Activity: Talk or presentation › Science to science

• How and why charities should provide feedback to their donors

  Güntürkün, B. P. (Speaker), Wlömert, N. (Contributor), Eberhart, L. (Contributor) & Schreier, M. (Contributor)

  15 Sept 2021 → 17 Sept 2021

  Activity: Talk or presentation › Science to science