Ältere Konsumenten in Handel, Tourismus und Marketing

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman (Austria)
Title of host publicationToursimus Wissen - quaterly
Editors Fred Fettner, Thomas Reisenzahn, Christopher Norden,
Place of PublicationSalzburg
Pages61 - 68
Publication statusPublished - 2018

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing
  • 502052 Business administration
  • 502
  • 502020 Market research
  • 509005 Gerontology
  • 504006 Demography

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