A balanced scorecard approach for tourism in Thailand. Applying KPIs and benchmarking tools

Andreas Zins, Klaus Grabler

Publication: Book/Editorship/ReportResearch report, expert opinion

Original languageEnglish
Place of PublicationBangkok, Wien
Publication statusPublished - 2006

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502044 Business management
  • 502040 Tourism research
  • 502006 Controlling

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