A Case in Point. On the Interplay of Verbal and Non-Verbal Messages in Packaging Discourse

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationRhetoric and Stylistics Today. An International Anthology (= Scandinavian University Studies in the Humanities and Social Sciences 5). 35-42, Frankfurt / M., etc.: Peter Lang 1994
Publication statusPublished - 1994

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