A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.

Publication: Scientific journal › Journal article › peer-review

Original language	English
Journal	International Journal of Bank Marketing
DOIs	https://doi.org/10.1108/02652329510092176
Publication status	Published - 1995

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@article{e6d4a9f2e7544e4687ab1e0414f81374,

title = "A Comparative Analysis of the Affinity Card Market in the U.S. and the U.K.",

author = "Schlegelmilch, {Bodo B.} and Helen Woodruffe",

year = "1995",

doi = "10.1108/02652329510092176",

language = "English",

journal = "International Journal of Bank Marketing",

issn = "0265-2323",

publisher = "Emerald Group Publishing Ltd.",

}