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A Conceptual Model and Investigation of SMS Marketing

  • Astrid Dickinger
  • , Parissa Haghirian
  • , Arno Scharl

    Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

    Original languageEnglish
    Title of host publicationHawaii International Conference on System Sciences (HICSS-37). Hawaii, USA, Computer Society Press 2004
    Publication statusPublished - 2004

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