Original language | English |
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Title of host publication | Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights |
Editors | Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich |
Place of Publication | Vienna, University of Vienna |
Pages | 74 - 75 |
Publication status | Published - 1 Sept 2010 |
A cross-industry comparison of customer value
Alexander Zauner, Arne Floh, Monika Koller, Ewald Judt
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings