A cross-industry comparison of customer value

Alexander Zauner; Arne Floh; Monika Koller; Ewald Judt

A cross-industry comparison of customer value

Alexander Zauner, Arne Floh, Monika Koller, Ewald Judt

Institute for Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editors	Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Place of Publication	Vienna, University of Vienna
Pages	74 - 75
Publication status	Published - 1 Sept 2010

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title = "A cross-industry comparison of customer value",

author = "Alexander Zauner and Arne Floh and Monika Koller and Ewald Judt",

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language = "English",

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editor = "{Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich}",

booktitle = "Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights",

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A cross-industry comparison of customer value. / Zauner, Alexander; Floh, Arne ; Koller, Monika et al.

Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights. ed. / Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich. Vienna, University of Vienna, 2010. p. 74 - 75.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Zauner, Alexander

AU - Floh, Arne

AU - Koller, Monika

AU - Judt, Ewald

PY - 2010/9/1

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M3 - Contribution to conference proceedings

SP - 74

EP - 75

BT - Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights

A2 - Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, null

CY - Vienna, University of Vienna

ER -