A cross-industry comparison of customer value

Alexander Zauner, Arne Floh, Monika Koller, Ewald Judt

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationConference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editors Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Place of PublicationVienna, University of Vienna
Pages74 - 75
Publication statusPublished - 1 Sept 2010

Cite this