A cross-industry comparison of customer value

Alexander Zauner; Arne Floh; Monika Koller; Ewald Judt

A cross-industry comparison of customer value

Alexander Zauner
, Arne Floh
, Monika Koller
, Ewald Judt

Institute for Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights
Editors	Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich
Place of Publication	Vienna, University of Vienna
Pages	74 - 75
Publication status	Published - 1 Sept 2010

Cite this

@inproceedings{25ef2b31342146eeb78f792d554fe0c0,

title = "A cross-industry comparison of customer value",

author = "Alexander Zauner and Arne Floh and Monika Koller and Ewald Judt",

year = "2010",

month = sep,

day = "1",

language = "English",

pages = "74 -- 75",

editor = "\{Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich\}",

booktitle = "Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights",

}

A cross-industry comparison of customer value. / Zauner, Alexander; Floh, Arne ; Koller, Monika et al.
Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights. ed. / Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich. Vienna, University of Vienna, 2010. p. 74 - 75.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - A cross-industry comparison of customer value

AU - Zauner, Alexander

AU - Floh, Arne

AU - Koller, Monika

AU - Judt, Ewald

PY - 2010/9/1

Y1 - 2010/9/1

M3 - Contribution to conference proceedings

SP - 74

EP - 75

BT - Conference Proceedings of 4th German French Austrian Conference, New Directions – New Insights

A2 - Marion Garaus, Wolfgang Weitzl, Elisabeth Wolfsteiner, Magdalena Zimprich, null

CY - Vienna, University of Vienna

ER -