A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. 2005
Publication statusPublished - 2005

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