A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts

Thomas Reutterer; Andreas Mild; Martin Natter; Alfred Taudes

A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. 2005
Publication status	Published - 2005

Cite this

@inproceedings{1253b66a1d044957bf84f4cf4b33e20e,

title = "A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts",

author = "Thomas Reutterer and Andreas Mild and Martin Natter and Alfred Taudes",

year = "2005",

language = "English",

booktitle = "Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. 2005",

}

A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts. / Reutterer, Thomas ; Mild, Andreas; Natter, Martin et al.
Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. 2005. 2005.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - A Customer Segmentation Approach Based on Shopping Basket Histories for Targeting Direct Marketing Efforts

AU - Reutterer, Thomas

AU - Mild, Andreas

AU - Natter, Martin

AU - Taudes, Alfred

PY - 2005

Y1 - 2005

M3 - Contribution to conference proceedings

BT - Proceedings of the 2005 International Workshop on Customer Relationship Management: Data Mining Meets Marketing. Stern School of Business, New York University, U.S.A. 2005

ER -