A Hybrid Approach to Modelling Advertising Effects - An Application to Optimal Lying in Software Business

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationThe First World Congress on Social Simulation, vol. 1
Editors Takao Terano
Place of PublicationKyoto, Japan
Pages175 - 182
Publication statusPublished - 1 Oct 2006

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