A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

Monika Koller; Thomas Salzberger

A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry

Institute for Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference
Editors	Business Innovation Research Center, Charlton College of Business, University of Massachusetts
Place of Publication	Rio de Janeiro, Brazil, 16-19 January, 2008
Publisher	Eigenverlag
Pages	207 - 213
Publication status	Published - 2008

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Koller, M., & Salzberger, T. (2008). A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Business Innovation Research Center, Charlton College of Business, University of Massachusetts (Ed.), Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference (pp. 207 - 213). Eigenverlag.

Koller, Monika ; Salzberger, Thomas. / A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. editor / Business Innovation Research Center, Charlton College of Business, University of Massachusetts. Rio de Janeiro, Brazil, 16-19 January, 2008 : Eigenverlag, 2008. pp. 207 - 213

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Koller, M & Salzberger, T 2008, A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. in Business Innovation Research Center, Charlton College of Business, University of Massachusetts (ed.), Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Eigenverlag, Rio de Janeiro, Brazil, 16-19 January, 2008, pp. 207 - 213.

A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. / Koller, Monika ; Salzberger, Thomas.
Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. ed. / Business Innovation Research Center, Charlton College of Business, University of Massachusetts. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag, 2008. p. 207 - 213.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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AU - Koller, Monika

AU - Salzberger, Thomas

PY - 2008

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M3 - Contribution to conference proceedings

SP - 207

EP - 213

BT - Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference

A2 - Business Innovation Research Center, Charlton College of Business, University of Massachusetts, null

PB - Eigenverlag

CY - Rio de Janeiro, Brazil, 16-19 January, 2008

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Koller M , Salzberger T. A Longitudinal Analysis of the Consumers' Mind: Implications for Service Innovations based on a Mix of Qualitative and Quantitative Findings in Tourism Industry. In Business Innovation Research Center, Charlton College of Business, University of Massachusetts, editor, Innovation and Development for Economic Growth in the Global Environment. Proceedings of the Global Business Innovation and Development Conference. Rio de Janeiro, Brazil, 16-19 January, 2008: Eigenverlag. 2008. p. 207 - 213