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At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
|Pages (from-to)||888 - 897|
|Journal||Marketing Review St. Gallen|
|Publication status||Published - 2021|
Austrian Classification of Fields of Science and Technology (ÖFOS)
- 502019 Marketing