A Manager’s Toolbox for Consumer-Centric Food Packaging

Eva Marckhgott, Bernadette Kamleitner

Publication: Scientific journalJournal articlepeer-review


At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.
Original languageEnglish
Pages (from-to)888 - 897
JournalMarketing Review St. Gallen
Issue number3
Publication statusPublished - 2021

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502019 Marketing

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