A Manager’s Toolbox for Consumer-Centric Food Packaging

Eva Marckhgott; Bernadette Kamleitner

A Manager’s Toolbox for Consumer-Centric Food Packaging

Institute for Marketing and Consumer Research

Publication: Scientific journal › Journal article › peer-review

Abstract

At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

Original language	English
Pages (from-to)	888-897
Journal	Marketing Review St. Gallen
Volume	38
Issue number	3
Publication status	Published - 2021

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

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University Library Catalogue

Packaging
Marckhgott, E. (PI - Project head) & Kamleitner, B. (Researcher)
1/01/16 → 31/12/21
Project: Research funding

Cite this

@article{a82ecb35a01c4aa6b28f21b19095e7b5,

title = "A Manager{\textquoteright}s Toolbox for Consumer-Centric Food Packaging",

abstract = "At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.",

author = "Eva Marckhgott and Bernadette Kamleitner",

year = "2021",

language = "English",

volume = "38",

pages = "888--897",

journal = "Marketing Review St. Gallen",

issn = "1865-6544",

publisher = "Springer",

number = "3",

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TY - JOUR

T1 - A Manager’s Toolbox for Consumer-Centric Food Packaging

AU - Marckhgott, Eva

AU - Kamleitner, Bernadette

PY - 2021

Y1 - 2021

N2 - At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

AB - At the point of sale, packaging is often one of the few means for companies to answer implicit questions that (potential) consumers might have before buying food products. This paper provides a novel toolbox that supports companies in designing consumer-centric packaging that assists consumers in their purchase decisions.

M3 - Journal article

SN - 1865-6544

VL - 38

SP - 888

EP - 897

JO - Marketing Review St. Gallen

JF - Marketing Review St. Gallen

IS - 3

ER -

A Manager’s Toolbox for Consumer-Centric Food Packaging

Abstract

Austrian Classification of Fields of Science and Technology (ÖFOS)

Check availability

Projects

Packaging

Cite this