A metrics system for the performance measurement of online distribution channels of multi-channel retailers

Claudia Hienerth, David Meyer

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 17th European Conference in Information Systems
Publication status	Published - 1 Aug 2009

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@inproceedings{563c982ac6404953b8e16b403f31c403,

title = "A metrics system for the performance measurement of online distribution channels of multi-channel retailers",

author = "Claudia Hienerth and David Meyer",

year = "2009",

month = aug,

day = "1",

language = "English",

booktitle = "Proceedings of the 17th European Conference in Information Systems",

}