A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

Alexander Zauner, Arne Floh, Monika Koller

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Editors Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of PublicationCopenhagen, Denmark
Publication statusPublished - 1 Sept 2010

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