A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

Alexander Zauner; Arne Floh; Monika Koller

A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

Alexander Zauner, Arne Floh, Monika Koller

Institute for Marketing Management

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School
Editors	Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of Publication	Copenhagen, Denmark
Publication status	Published - 1 Sept 2010

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University Library Catalogue

Value from a customer perspective
Zauner, A. (PI - Project head)
1/10/09 → …
Project: Other

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Zauner, Alexander ; Floh, Arne ; Koller, Monika. / A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. editor / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

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title = "A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective",

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year = "2010",

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Zauner, A, Floh, A & Koller, M 2010, A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. in Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter (ed.), Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. Copenhagen, Denmark.

A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. / Zauner, Alexander; Floh, Arne ; Koller, Monika.
Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. ed. / Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter. Copenhagen, Denmark, 2010.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

AU - Zauner, Alexander

AU - Floh, Arne

AU - Koller, Monika

PY - 2010/9/1

Y1 - 2010/9/1

M3 - Contribution to conference proceedings

BT - Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School

A2 - Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, null

CY - Copenhagen, Denmark

ER -

Zauner A, Floh A , Koller M. A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective. In Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter, editor, Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School. Copenhagen, Denmark. 2010

A multidimensional conceptualisation of the customer value-loyalty chain from a consumption-system perspective

Check availability

Projects

Value from a customer perspective

Cite this