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Original language | English |
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Title of host publication | Proceedings of the 39th European Marketing Academy Conference (EMAC) 2010, The six senses - The Essentials of Marketing, Copenhagen Business School |
Editors | Suzanne C. Beckmann, Torsten Ringberg, Thomas Ritter |
Place of Publication | Copenhagen, Denmark |
Publication status | Published - 1 Sept 2010 |
Projects
- 1 Active