A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications

Christian Buchta
, Sara Dolnicar
, Thomas Reutterer

Institute for Marketing and Customer Analytics

Publication: Book/Editorship/Report › Edited book (editorship)

Original language	English
Publication status	Published - 2000

Adaptive Modelling - Market segmentation and product positioning
Mazanec, J. (PI - Project head), Buchta, C. (researchers ), Dolnicar, S. (researchers ) & Reutterer, T. (researchers )
1/01/97 → 31/03/03
Project: Other

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