| Original language | English |
|---|---|
| Pages (from-to) | 831 - 848 |
| Journal | International Executive |
| Volume | 39 |
| Issue number | 3 |
| Publication status | Published - 1 Oct 1998 |
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A Perspective of Marketing in Central and Eastern Europe
- M.R. Czinkota
- , H. Gaisbauer
- , Reiner Springer
Publication: Scientific journal › Journal article › peer-review