A Perspective of Marketing in Central and Eastern Europe

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Trends in International Business: Critical Perspectives
Editors	Czinkota, M.R./Kotabe, M
Place of Publication	Malden, Mass
Publisher	Blackwell
Pages	171 - 184
Publication status	Published - 1 Oct 1998

Cite this

@inbook{99851ebe982c4b69b4109907b6e8ad22,

title = "A Perspective of Marketing in Central and Eastern Europe",

author = "M.R. Czinkota and H. Gaisbauer and Reiner Springer",

year = "1998",

month = oct,

day = "1",

language = "English",

pages = "171 -- 184",

editor = "\{Czinkota, M.R./Kotabe, M\}",

booktitle = "Trends in International Business: Critical Perspectives",

publisher = "Blackwell",

address = "United Kingdom",

}