A pragmatic concept for developing the cultural sensitivity of marketing managers

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing 1998
Publication status	Published - 1998

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@inproceedings{d2f89e8853c74b31b39d3b43e3e7fb8f,

title = "A pragmatic concept for developing the cultural sensitivity of marketing managers",

author = "Hartmut Holzm{\"u}ller and Barbara St{\"o}ttinger",

year = "1998",

language = "English",

booktitle = "Proceedings of 27th EMAC Annual Conference, Stockholm (competitive paper), p. 213-236, Track 2 International Marketing 1998",

}