A star is born: Triggers for online reviews and managerial insights

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageAmerican English
Title of host publicationProceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021
PublisherEMAC
Publication statusPublished - 2021

Publication series

SeriesProceedings of the European Marketing Academy Conference (EMAC)
ISSN2709-1589

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