A star is born: Triggers for online reviews and managerial insights

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	American English
Title of host publication	Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021
Publisher	EMAC
Publication status	Published - 2021

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Cite this

@inproceedings{8e336301e3094b02b81bcf1029f0dd3a,

title = "A star is born: Triggers for online reviews and managerial insights",

author = "Konstantin Kremslehner and \{Sengo Furtado\}, Filipe and Nadine Schr{\"o}der and Thomas Reutterer",

year = "2021",

language = "Englisch (Amerika)",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021",

}

A star is born: Triggers for online reviews and managerial insights. / Kremslehner, Konstantin; Sengo Furtado, Filipe ; Schröder, Nadine et al.
Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021. EMAC, 2021. A2021-93809 (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - A star is born: Triggers for online reviews and managerial insights

AU - Kremslehner, Konstantin

AU - Sengo Furtado, Filipe

AU - Schröder, Nadine

AU - Reutterer, Thomas

PY - 2021

Y1 - 2021

M3 - Beitrag in Konferenzband

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021

PB - EMAC

ER -