| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 35th EMAC Conference (on CD-ROM) |
| Place of Publication | Athens, Greece |
| Publication status | Published - 1 Nov 2006 |
A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases
Yasemin Boztug, Thomas Reutterer
Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings