Abstract
In this qualitative study, the authors offer a framework through
which they examine the information use, strategic approach,
and managerial control behavior in the export pricing practices
of 24 firms based in Austria, Norway, and the United States.
They offer propositions about export pricing behavior and suggestions
for empirical research in the field.
which they examine the information use, strategic approach,
and managerial control behavior in the export pricing practices
of 24 firms based in Austria, Norway, and the United States.
They offer propositions about export pricing behavior and suggestions
for empirical research in the field.
| Original language | English |
|---|---|
| Pages (from-to) | 23 - 48 |
| Journal | Journal of International Marketing |
| Volume | 14 |
| Issue number | 1 |
| Publication status | Published - 1 Apr 2006 |