Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness.

Publication: Contribution to conference › Conference paper

Original language	English
Publication status	Published - 2006
Event	13th International Product Development Management Conference - Duration: 1 Jun 2006 → …

Unknown	13th International Product Development Management Conference
Period	1/06/06 → …

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@conference{8f721fa8f7654befbab9df9078e3a284,

title = "Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness.",

author = "Martin Schreier and Reinhard Pr{\"u}gl",

year = "2006",

language = "English",

note = "13th International Product Development Management Conference ; Conference date: 01-06-2006",

}