Affective Response to Consumption: <br/>Rethinking & Extending Satisfaction Measurement

Ilona Pezenka

Institute for Marketing and Customer Analytics

Publication: Popular science articles (i.e. magazines) › Popular science article

Original language	German (Austria)
Pages	1-4
Volume	Dezember
Specialist publication	ÖGAF Tourismus MEMO
Publication status	Published - 1 Dec 2007

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