Agile integrated communication: a content-based approach

Sabine Einwiller*, Jens Seiffert-Brockmann, Neda Ninova-Solovykh

*Corresponding author for this work

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageGerman
Title of host publicationResearch Handbook on Strategic Communication
EditorsJesper Falkheimer, Mats Heide
Place of PublicationCheltenham
PublisherElgar
Chapter27
Pages400-415
Number of pages15
ISBN (Electronic)9781800379893
ISBN (Print)9781800379886
Publication statusPublished - 2022

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