| Original language | German |
|---|---|
| Title of host publication | Research Handbook on Strategic Communication |
| Editors | Jesper Falkheimer, Mats Heide |
| Place of Publication | Cheltenham |
| Publisher | Elgar |
| Chapter | 27 |
| Pages | 400-415 |
| Number of pages | 15 |
| ISBN (Electronic) | 9781800379893 |
| ISBN (Print) | 9781800379886 |
| Publication status | Published - 2022 |
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