AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	American English
Title of host publication	Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021
Subtitle of host publication	Marketing Analytics and Privacy
Publisher	EMAC
Publication status	Published - 2021

Series	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

Cite this

@inproceedings{865238f939d04ab88c29c96880d1ae23,

title = "AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data",

author = "Michael Platzer and Thomas Reutterer and Stefan Vamosi",

year = "2021",

language = "Englisch (Amerika)",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

publisher = "EMAC",

booktitle = "Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021",

}

AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data. / Platzer, Michael; Reutterer, Thomas; Vamosi, Stefan.
Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021: Marketing Analytics and Privacy. EMAC, 2021. (Proceedings of the European Marketing Academy Conference (EMAC)).

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

TY - GEN

T1 - AI-based re-identification exposes privacy risk of behavioral data. A case for synthetic data

AU - Platzer, Michael

AU - Reutterer, Thomas

AU - Vamosi, Stefan

PY - 2021

Y1 - 2021

M3 - Contribution to conference proceedings

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the 50th EMAC Annual Conference, Madrid, May 25-28, 2021

PB - EMAC

ER -