An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast 2000
Publication status	Published - 2000

Cite this

@inproceedings{2278875acea747428f7d3281b289f76d,

title = "An Alternative Way of Establishing Measurement in Marketing Research - Its Implications for Scale Development and Validity",

author = "Thomas Salzberger",

year = "2000",

language = "English",

booktitle = "Proceedings of the 2000 Australia and New Zealand Marketing Academy Conference (ANZMAC), Gold Coast 2000",

}