An Analysis of Ingredient Branding Using the Exampla of TetraPak

Peter Schnedlitz, Stefan Zopf

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationEuropean Retail Research, Volume 23 Issue II
Editors Schnedlitz, Peter et al.
Place of PublicationWiesbaden
Pages127 - 144
Publication statusPublished - 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502
  • 502019 Marketing

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