An Analysis of Ingredient Branding Using the Exampla of TetraPak

Peter Schnedlitz, Stefan Zopf

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	European Retail Research, Volume 23 Issue II
Editors	Schnedlitz, Peter et al.
Place of Publication	Wiesbaden
Publisher	Gabler
Pages	127 - 144
Publication status	Published - 2009

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "An Analysis of Ingredient Branding Using the Exampla of TetraPak",

author = "Peter Schnedlitz and Stefan Zopf",

year = "2009",

language = "English",

pages = "127 -- 144",

editor = "{Schnedlitz, Peter et al.}",

booktitle = "European Retail Research, Volume 23 Issue II",

publisher = "Gabler",

}