An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuck, Eva Gerstmeier

Publication: Scientific journalJournal articlepeer-review

Original languageEnglish
Pages (from-to)68 - 80
JournalInternational Journal of Research in Marketing
Volume29
Issue number1
DOIs
Publication statusPublished - 2012

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