An Extended Conceptual Framework for Transformative Service Research

Margeret Hall, Christian Haas, Steven O. Kimbrough, Christof Weinhardt

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationAMA SERVSIG International Service Research Conference
Editors Services marketing in the new economic and social landscape.
Place of PublicationThessaloniki, Greece
Pages1 - 8
Publication statusPublished - 2014

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