An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility

Magdalena Öberseder, Bodo B. Schlegelmilch, Patrick E. Murphy

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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@inproceedings{74e47f637b3646a7a9549f70fc4afd84,

title = "An Initial Step Towards Measuring Consumers' Perception of Corporate Social Responsibility",

author = "Magdalena {\"O}berseder and Schlegelmilch, {Bodo B.} and Murphy, {Patrick E.}",

year = "2011",

month = jun,

day = "1",

language = "English",

editor = "EMAC",

booktitle = "EMAC Proceedings",

}