An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

Thomas Salzberger

An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge

Institute for Statistics and Mathematics

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004
Publication status	Published - 2004

Cite this

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title = "An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge",

author = "Thomas Salzberger",

year = "2004",

language = "English",

booktitle = "2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004",

}

An Investigation of the Psychometric Properties of a Multiple Choice Test of Marketing Knowledge. / Salzberger, Thomas.
2nd International Conference on Measurement in Health, Education, Psychology and Marketing: Developments with Rasch and Unfolding Models, January 2004, School of Education, Murdoch University, Western Australia 2004. 2004.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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M3 - Contribution to conference proceedings

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