An Unexpected Journey: The Influence of Social Media on Consumer Decision Making

Wolfgang Weitzl, Clemens Hutzinger

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationContemporary Issues in Social Media Marketing
Editors B. Rishi, S. Bandyopadhyay
Place of PublicationNew York, NY
Pages149 - 161
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 211903 Science of management
  • 502019 Marketing
  • 502020 Market research

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