An Unexpected Journey: The Influence of Social Media on Consumer Decision Making

Wolfgang Weitzl, Clemens Hutzinger

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Contemporary Issues in Social Media Marketing
Editors	B. Rishi, S. Bandyopadhyay
Place of Publication	New York, NY
Publisher	Routledge
Pages	149 - 161
Publication status	Published - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

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title = "An Unexpected Journey: The Influence of Social Media on Consumer Decision Making",

author = "Wolfgang Weitzl and Clemens Hutzinger",

year = "2017",

language = "English",

pages = "149 -- 161",

editor = "{B. Rishi, S. Bandyopadhyay}",

booktitle = "Contemporary Issues in Social Media Marketing",

publisher = "Routledge",

address = "United States",

}