Analysis of Anti-Counterfeiting Tactics to Diffuse Consumer Demand

Publication: Chapter in book/Conference proceedingChapter in edited volume

Original languageEnglish
Title of host publicationHandbook of Research on Counterfeiting and Illicit Trade
Editors Peggy E. Chaudhry
Place of PublicationCheltenham, UK
PublisherEdward Elgar Publishing
Pages387 - 403
Publication statusPublished - 2017

Austrian Classification of Fields of Science and Technology (ÖFOS)

  • 502020 Market research
  • 501003 Occupational psychology
  • 501015 Organisational psychology
  • 502019 Marketing

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