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Analyzing Destination Branding and Image from Online Sources - A Web Content Mining Approach

  • Clemens Költringer
  • , Astrid Dickinger
  • , Gerhard Wohlgenannt

Publication: Chapter in book/Conference proceedingContribution to conference proceedings

Original languageEnglish
Title of host publicationProceedings of the 41th EMAC Conference
Editors European Marketing Academy
Place of PublicationLisbon, Portugal - Forthcoming
Pages0
Publication statusPublished - 2012

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