Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques

Publication: Chapter in book/Conference proceeding › Chapter in edited volume

Original language	English
Title of host publication	Applying qualitative methods to marketing management research. 257-277, London, U.K.: Palgrave McMillan 2004
Publication status	Published - 2004

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@inbook{81bf4f36ffe2426f86afbeca7be9546b,

title = "Analyzing Qualitative Data with Quantitative Methods? An Illustration Using Personalised Item Recommendation Techniques",

author = "Thomas Reutterer and Andreas Mild",

year = "2004",

language = "English",

booktitle = "Applying qualitative methods to marketing management research. 257-277, London, U.K.: Palgrave McMillan 2004",

}