Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements

Bodo B. Schlegelmilch, Mubbsher Munawar Khan

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

Original language	English
Title of host publication	Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science
Editors	AMS
Place of Publication	Oslo, Norway
Pages	15
Publication status	Published - 1 Mar 2009

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Animosity towards Religious Minorities: A Conceptual Model of Antecedents and Intensions to Purchase Products with Religious Endorsements. / Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar.
Proceedings of the 14th Biennial World Marketing Congress of the Academy of Marketing Science. ed. / AMS. Oslo, Norway, 2009. p. 15.

Publication: Chapter in book/Conference proceeding › Contribution to conference proceedings

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