| Original language | English |
|---|---|
| Title of host publication | Krishnamurthy, Sandeep: Contemporary Research in E-Marketing, Volume 1 2004 |
| Publication status | Published - 2004 |
Application of Internet-based marketing instruments by multi-channel retailers. A web site analysis in the US and the UK
Maria Madlberger
Publication: Chapter in book/Conference proceeding › Chapter in edited volume